Ho, ho, oh…it’s 2016.
Well, I hope your 2015 was as good as mine. And I hope you haven’t reneged on your New Year’s resolution yet, like I have mine — I’m sorry, but giving up those little chocolate, caramel things from the bakery down the street was just too ambitious.
Now, I know I call this thing the State of the Squeeze, but if you’ve ever gotten a yearly letter from that one overly-ambitious uncle you barely talk to, this is more like one of those.
Still, I’ll try and keep it short and sweet.
The last three months, as you may know, have been pretty sweet thanks to you guys. We got featured in Business Insider, NextShark, Upvoted, and Fired Up Food. Oh, and we were also the #1 selling hot sauce on Amazon.com and #3 selling just plain sauce amongst such hallowed company as Prego, Sriracha, Kraft and a whole bunch of other names you probably know by heart. Not bragging…but, you gotta admit, it’s pretty cool.
Now the dust is settling a little bit, though, and I’ve had to ask myself the question, what lies ahead for Hot Squeeze? And to that, I’ve come up with only one simple answer: grocery.
It’s the one thing you guys have been asking me for for a long time, and I’m going to be doing my darndest this year to give it to you. Some big names have already taken notice of this little sauce company — one of them starts with “Wal”, in case you’re wondering — but I’m going to be going the extra mile.
In a few days, I’ll be at the Fancy Food Show, the biggest industry show in the world, kicking butt and taking names…or, you know, convincing retailers to pick up my product. We have this crazy goal for the end of the year that wherever you may be, you’ll be able to drive down to your local store and pick up a bottle of Hot Squeeze. But the crazier thing is that every day, this goal is looking more and more realistic.
I guess what I’m trying to say is that the State of the Squeeze is the strongest it’s ever been in 2016. And it’s only looking to get stronger.